OUR INSIGHTS

HARVARD BUSINESS REVIEW: GIVE YOUR CUSTOMERS THE “TRUE VALUE TEST”

A gap between an organization’s perceived and true value impedes growth.   This article provides a tool for determining whether an organization has such a gap, and describes the approach for closing it by developing and delivering a value narrative that provokes desired transactional behaviors.

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STANFORD SOCIAL INNOVATION REVIEW: BUILDING A STRONG “VALUE NARRATIVE”

Getting strong, persistent revenue is critical for scaling the impact of mission-driven nonprofits. This requires a precision approach to communications—with a clear definition of business success and a compelling value narrative that’s well understood internally and well communicated externally.

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