HARVARD BUSINESS REVIEW: GIVE YOUR CUSTOMERS THE “TRUE VALUE TEST”
A gap between an organization’s perceived and true value impedes growth. This article provides a tool for determining whether an organization has such a gap, and describes the approach for closing it by developing and delivering a value narrative that provokes desired transactional behaviors.
GO TO ARTICLESTANFORD SOCIAL INNOVATION REVIEW: BUILDING A STRONG “VALUE NARRATIVE”
Getting strong, persistent revenue is critical for scaling the impact of mission-driven nonprofits. This requires a precision approach to communications—with a clear definition of business success and a compelling value narrative that’s well understood internally and well communicated externally.
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