We apply a focused approach to help clients connect with their ideal targets — what we call their aspirational sweet spot. We measure our value by what our clients achieve.
Tager&Co. works with clients to develop a more productive positioning strategy, defining the priority targets and building a powerful value narrative. We then apply this narrative to communications that drive desired business results — whether that’s getting top-tier media coverage, writing a more compelling corporate overview prior to a new fundraising round, or developing a sales “placemat” to guide conversations with potential customers, funders or partners.
The right strategic positioning and messaging are key for accelerating growth.
Tager&Co. helps clients save significant time, money, and headaches by getting leaders and managers on the same page before additional investments in branding, marketing and other communications are made.
First, we review the client’s internal and external communications — website, business plans, sales and marketing materials, investor presentations, press coverage, social media, etc.
Second, we interview the leadership team to determine how each member defines the organization’s value narrative.
Third, we get the outside perspective through one-on-one strategic discussions with a representative sample of priority customers and targets.
Our approach reveals inconsistent and conflicting views internally as well as differences in how the organization is perceived by others.
While this exercise is used to align communications with business strategy, it can also identify business strategy and management problems.
A $5+ billion professional services firm had been producing and promoting an annual study of the hedge fund industry, but neither the largest hedge funds nor the smaller ones were their real targets. We changed their strategic positioning to focus on their aspirational sweet spot — hedge funds with $500M-$1B in assets under management. We developed a new study that examined the priority issues for this specific category of funds, and then publicized the study with a cover story in the top hedge fund industry publication, as well as coverage in The New York Times.
For a decades-old scholarship foundation, we discovered conflicting views about the organization’s value narrative from members of the management team and from their “customers,” the scholarship recipients. Tager&Co.’s research uncovered this fundamental problem that led to a change in leadership. To boost the foundation’s performance, we advised: 1) focusing on one category of students who derived the most benefit; 2) intervening a year earlier; and 3) providing additional student support through a business partnership with a nonprofit we knew from our network of leaders in this space. Then, to address the eventual succession of the founder and ensure the organization’s ongoing success, we found a merger partner, again through our strong network.
MEDIA RELATIONS
The 60 Minutes profile, the cover story in The Wall Street Journal, the Opinion page column in The New York Times — these are transformative events that dramatically increase sales, spark business partnerships, attract top talent, and influence public policy.
We’re a surprising change for executives and journalists alike, who regularly thank us for being so unusually knowledgeable and valuable to them.
Tager&Co.’s media results are a means to an end – our clients’ success.
WRITING & CONTENT DEVELOPMENT
We’ve developed the sales “placemat” for the private equity practice of a global accounting firm to show the value of their services across the deal lifecycle. We’ve written the bylined article in Real Estate Finance & Investment for a leading tax expert in alternative investments. We’ve done the same for an operational improvement consultancy with expertise in transportation, conceiving and drafting the article for Progressive Railroading. Although we had only been studying the issue for a few weeks, when we interviewed the General Manager of Continuous Improvement at a Class I railroad, he thought we worked in the rail industry.
From designing industry studies and writing white papers and byline articles to developing sales materials and presentations, Tager&Co. has the experience and proficiency to execute at the highest level. Even though we write about complex, technical issues, our first drafts are always on point and require few, if any, edits.
MEDIA INTERVIEW/MESSAGE DELIVERY COACHING
Tager&Co. helps executives and other spokespeople make the most of every media interview and other communications opportunities, from investor Q&A sessions to conference panel discussions.
Our clients get superior results because of our individualized and hands-on role from strategy through execution. We provide formal training, as well as phone prep prior to each interview. We develop briefing materials with messaging and insights for the specific opportunity and journalist, and when appropriate, we interject and raise points during interviews that are helpful to both the client and the journalist.
Message delivery coaching is especially helpful for technical experts — scientists, accountants, economists, lawyers — who’ve been elevated into leadership roles. They must become proficient at delivering messages, not just answering questions — a completely different skill.
Tager&Co.’s deep experience enables us to simulate interviews more accurately, ensuring the most productive training experience.
The right strategic positioning and messaging are key for accelerating growth.
Tager&Co. helps clients save significant time, money, and headaches by getting leaders and managers on the same page before additional investments in branding, marketing and other communications are made.
First, we review the client’s internal and external communications — website, business plans, sales and marketing materials, investor presentations, press coverage, social media, etc.
Second, we interview the leadership team to determine how each member defines the organization’s value narrative.
Third, we get the outside perspective through one-on-one strategic discussions with a representative sample of priority customers and targets.
Our approach reveals inconsistent and conflicting views internally as well as differences in how the organization is perceived by others.
While this exercise is used to align communications with business strategy, it can also identify business strategy and management problems.
A $5+ billion professional services firm had been producing and promoting an annual study of the hedge fund industry, but neither the largest hedge funds nor the smaller ones were their real targets. We changed their strategic positioning to focus on their aspirational sweet spot — hedge funds with $500M-$1B in assets under management. We developed a new study that examined the priority issues for this specific category of funds, and then publicized the study with a cover story in the top hedge fund industry publication, as well as coverage in The New York Times.
For a decades-old scholarship foundation, we discovered conflicting views about the organization’s value narrative from members of the management team and from their “customers,” the scholarship recipients. Tager&Co.’s research uncovered this fundamental problem that led to a change in leadership. To boost the foundation’s performance, we advised: 1) focusing on one category of students who derived the most benefit; 2) intervening a year earlier; and 3) providing additional student support through a business partnership with a nonprofit we knew from our network of leaders in this space. Then, to address the eventual succession of the founder and ensure the organization’s ongoing success, we found a merger partner, again through our strong network.
The 60 Minutes profile, the cover story in The Wall Street Journal, the Opinion page column in The New York Times — these are transformative events that dramatically increase sales, spark business partnerships, attract top talent, and influence public policy.
We’re a surprising change for executives and journalists alike, who regularly thank us for being so unusually knowledgeable and valuable to them.
Tager&Co.’s media results are a means to an end – our clients’ success.
WRITING & CONTENT DEVELOPMENT
We’ve developed the sales “placemat” for the private equity practice of a global accounting firm to show the value of their services across the deal lifecycle. We’ve written the bylined article in Real Estate Finance & Investment for a leading tax expert in alternative investments. We’ve done the same for an operational improvement consultancy with expertise in transportation, conceiving and drafting the article for Progressive Railroading. Although we had only been studying the issue for a few weeks, when we interviewed the General Manager of Continuous Improvement at a Class I railroad, he thought we worked in the rail industry.
From designing industry studies and writing white papers and byline articles to developing sales materials and presentations, Tager&Co. has the experience and proficiency to execute at the highest level. Even though we write about complex, technical issues, our first drafts are always on point and require few, if any, edits.
Tager&Co. helps executives and other spokespeople make the most of every media interview and other communications opportunities, from investor Q&A sessions to conference panel discussions.
Our clients get superior results because of our individualized and hands-on role from strategy through execution. We provide formal training, as well as phone prep prior to each interview. We develop briefing materials with messaging and insights for the specific opportunity and journalist, and when appropriate, we interject and raise points during interviews that are helpful to both the client and the journalist.
Message delivery coaching is especially helpful for technical experts — scientists, accountants, economists, lawyers — who’ve been elevated into leadership roles. They must become proficient at delivering messages, not just answering questions — a completely different skill.
Tager&Co.’s deep experience enables us to simulate interviews more accurately, ensuring the most productive training experience.
